Why client companies choose Midpoint for literature fulfillment

Before partnering with Midpoint, many of our client companies had tried to manage and distribute sales literature and promotional items in-house. Or they had used an outside fulfillment provider that either didn't understand the vital importance of literature distribution or didn't have the combination of technology and people to do it right.

Bottom line...before moving to Midpoint most of our clients had neither sophisticated fulfillment systems nor continuing personal attention being devoted to their literature fulfillment process. The result was excessive cost and poor inventory management. And their expensive marketing materials weren't being given a chance to do their job effectively.

Most critically, vital marketing information was missing. Their Sales and Marketing divisions never really knew where they stood -- what materials were being used, by whom, with what effectiveness. Plus they were often running out of stock on the most important items. And only then did they think about reprinting, modifying, or even discarding the item in favor of something brand new. The end result was a tremendous waste of resources and a frustrated sales force sometimes going into the field empty handed. Midpoint changed all that...

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